Our Story
Designed by Masu. Crafted in Gujarat. Shipped from New York.
Art you can wear.
SparklingTrendz began with one person's love of art. Masu has always seen jewelry the way an artist sees a canvas: color, light, balance and story. Every SparklingTrendz design starts in her sketches and imagination — a classic Kundan, Polki, Kemp or Meenakari form, reworked until it feels both timeless and new.
Her designs come to life in a workshop in Gujarat, India, where traditional techniques like Kundan setting and Meenakari enamel are still part of everyday work. Each piece is then inspected, packed and sent to our studio in New York, where it is checked again before it ever reaches you.
We make most designs in very small numbers, and many are one of a kind. That means the piece you wear to a wedding, a sangeet or Diwali is unlikely to be on anyone else in the room.
Because we ship from New York, your order leaves within 1–2 business days — no waiting weeks for an overseas parcel.
Why SparklingTrendz
- Original designs by Masu – not copies of what every other shop sells.
- Very small runs – many pieces are one of a kind; once they're gone, they're gone.
- Checked twice – at the workshop in Gujarat and again in New York.
- Ships from New York in 1–2 business days.
- Loved by our customers – 4.8★ from 130+ reviews on Etsy.
Giving back
A portion of your purchases supports our non-profit partners, including St. Jude Children's Research Hospital.
Art you can wear. Welcome to SparklingTrendz.