Shopping for Indian jewelry online in the USA can be confusing. What's the difference between Kundan and Polki? Is American Diamond the same as cubic zirconia? This guide explains the main styles so you can choose the right piece for weddings, festivals and everyday wear.
Kundan jewelry
Kundan is a traditional technique from the royal courts of Rajasthan and Gujarat, where stones are set using gold-toned foil. Fashion Kundan uses glass stones on a brass base, so you get the regal look without the fine-jewelry price. Kundan is best for weddings, sangeet, Diwali and other formal occasions. Browse Kundan jewelry.
Polki jewelry
Polki traditionally means uncut diamonds in their natural shape. Fashion Polki recreates that raw, vintage glow with uncut-look stones and an antique gold finish. It feels softer and more heirloom-like than Kundan, which makes it ideal for brides, Karwa Chauth and Lakshmi Puja. Browse Polki jewelry.
American Diamond (AD) and cubic zirconia (CZ)
In India, "American Diamond" is the everyday name for cubic zirconia, a lab-created stone with a brilliant, diamond-like sparkle. AD jewelry suits receptions, cocktail parties and Indo-western outfits. Browse American Diamond jewelry.
Temple and kemp jewelry
From South India, temple jewelry features motifs of deities like Lakshmi, along with red and green kemp stones and pearls. Long harams and kemp sets are classic for Bharatanatyam, South Indian weddings and pujas. Kemp stones also adorn many of our sindoor boxes.
German silver and oxidised jewelry
Oxidised German silver has a dark, tribal-boho finish. It's lightweight and perfect for cotton kurtas, Navratri and everyday ethnic wear. Browse German Silver.
Meenakari and Pachi
Meenakari uses colourful enamel work, often on the back of Kundan pieces. Pachi is a Gujarati style where stones are set closely together for a dense, sparkling look. See our Meenakari and Pachi pieces.
Quick comparison
| Style | Look | Best for |
|---|---|---|
| Kundan | Regal, glossy stones in gold tone | Weddings, Diwali, sangeet |
| Polki | Uncut, vintage, antique gold | Brides, Karwa Chauth, puja |
| American Diamond | Brilliant diamond-like sparkle | Receptions, parties, Indo-western |
| Temple / Kemp | Deity motifs, red-green stones | South Indian weddings, dance, puja |
| German Silver | Oxidised, boho | Navratri, everyday ethnic |
Buying Indian jewelry online in the USA
Sparkling Trendz is based in New York. Orders ship within 1–2 business days with tracking, US orders of $35 or more ship free, and every piece comes with a tamper-evident security tag so you know it's new and unworn. Read our shipping policy and return policy.
Frequently asked questions
Is American Diamond real diamond?
No. American Diamond is the common Indian name for cubic zirconia (CZ), a lab-created stone that looks like diamond at a fraction of the cost.
Which is more expensive, Kundan or Polki?
In fine jewelry, Polki (uncut diamonds) is usually more expensive. In fashion jewelry, prices are similar and depend on the design and the amount of work.
How do I care for imitation Indian jewelry?
Keep it dry, avoid perfume and lotion contact, store each piece separately in a pouch and wipe it with a soft cloth after wearing.
